Understanding of Antecedents to Achieve Customer Trust and Customer Intention to Purchase E-Commerce in Social Media, an Empirical Assessment
نویسنده
چکیده
Received Dec 9, 2016 Revised Mar 27, 2017 Accepted Apr 11, 2017 This study aims to analyze empirically three factors antecedents of trust they are system quality, information quality, and service quality. Customer trust is used in determining customer intention to purchase of e-commerce in social media (facebook). A number of respondents were 451. The results of this study concluded that three factors antecedents of trust directly had a positive impact to customer trust and indirectly had positive impact on customer intention to purchase in e-commerce transactions on social media. Keyword:
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